While I can’t remember exactly where I heard that quote, I can tell you who didn’t say it – Mike Jeffries, CEO of retailer, Abercrombie & Fitch.
It seems yet another clothing store is discriminating against larger-sized women. Only, the A & F brand goes way beyond simply not stocking larger sizes or exclusively fashioning their clothing for a smaller frame.
Jeffries completely insulted a good portion of the general population with phrases like,
“We go after the cool kids…”
“A lot of people don’t belong in our clothes…”
“We want to market to cool, good-looking people…”
The Indianapolis 500 is just around the corner. I’m so disappointed I won’t be able to purchase from A & F a size-16 studded daisy duke pair of shorts and an XL tube top to wear in the infield.
How old is this man-child and has he figured out he is not in junior high anymore?
Have you ever shopped in an A & F? Come to think of it, it’s just like a Junior High School dance.
It’s super dark, the music is deafening and no one talks to you.
It is completely understandable that retailers cannot possibly cater to every shape and size of individual. I get that.
However, I wonder if Mr. Jeffries has ever considered what he’s missing by forming this exclusionary cool club of skinnies.
For starters, he’ll be missing the pocket books of most size- 14 mom’s with tween-age children because they are not welcome in his store.
If women can find a store that stocks clothing that is affordable, attractive and fits well, they are loyal for life.
And, if you have muscular, ripped men without their shirts on as human mannequins, they’ll bring their friends.
Not any more.
Sooner or later, those young, self-absorbed, shallow teens who shop in your shadow will drop you like a piping hot piece of pizza in the food court for the next trendy store.
Sorry A&F, this gal who has a little meat on her bones will be taking her big bucks elsewhere.